High on performance, low on noise. Designed with Bridgestone's latest simulation technology to give more powerful cars high-level balanced performance on frozen surfaces, wet and dry, all with an absolute minimum of noise. Better traction and handling on snow and wet with reduced risk of hydroplaning due to improved water evacuation of computer-simulated tread design and high silica content: lens shaped blocks with honeycomb sipes, special sipes on shoulder blocks
Long wear life with resistance to irregular wear on shoulder and centre
Extremely quiet giving more ride comfort and less pass-by noise
Attractive sidewall design enhances appearance of car
EU Tyre Label and Efficiency Classes
The European Union, under CE 1222/2009, has mandated that all tyres manufactured after the date of July 1 2012 for cars and commercial vehicles include standard EU Tyre Labels classifying them by three performance characteristics:fuel efficiency classified from A to G,wet grip classified from A to G, and noise emission in decibels.
Categories of tyres unaffected by this regulation include: retreaded tyres, professional off-road tyres, racing/sports car tyres, as well as certain types of tyres designed to improve traction such as studded tyres, T-type temporary spare tyres, tyres for cars built before 1990, tyres with a maximum allowed speed of 80km/h, tyres for rims with a diameter less or equal to 254 mm or greater or equal to 635 mm. This label is intended on one hand to promote economic and ecological efficiency in traffic, as well as increase road safety, and on the other hand to help consumers select appropriate tyres by ensuring a certain degree of product transparency.
Nevertheless, the label has been criticized for only showing a very limited number of characteristics. Professionals argue that tyres have many more features that are important and relevant to road safety, including but not limited to aquaplaning properties, driving stability, service life, product properties on wet and dry roads other than wet grip, properties on snow. Tyre manufacturers suggest that the test results from various institutions and industry magazines should remain a very important source of information for the end consumer, because they focus on and rate a wide variety of tyre properties and features.